The James of Hollywood was featured on Interior Design on September 24, 2020 in an article titled “The James: Old Hollywood Meets New as a Hotel and Extended-Stay Property“, with the writer describing “There’s a new kid on the block in the heart of Hollywood. Well, not exactly new in terms of the building, but in terms of the renovated property and its business plan. The James, developed by Gidi Cohen’s CGI Real Estate Investment Strategies, is both a hotel and residential site offering long and short-term stays. In other words, it’s a hybrid. As businesses experiment with openings, the public considers travel, and the entertainment industry revives shoot and production schedules, it offers options to a wide range of clientele. Designers Nil Erbil, Istanbul born and international citizen heading up Style Mood, and Brian McGrory, a Glasgow native, both now Angelinos, infused guest rooms and public places with idiosyncratic flair befitting the 1920s Mediterranean-style structure.”
While it may be challenging for the apartment market to repeat astronomical rent growth from 2021, the outlook remains strong for the next 15 months and beyond.